Traditional Baltic knits with wild-spirited energy! The Knotty Ones is a slow fashion label that specializes in luxury knitwear crafted by female artisans and garment workers in rural areas of Lithuania. Along with a sustainable product made from natural fibres, customers receive a brief introduction to the knitter and her story. Customers can also contribute an additional amount of money to help the well-being of the knitters.
The investment will be used to expand the company into new markets, test digital tools and expand the company's social model.
When looking for investors, the company prioritised the expertise of the investors and looked at how they could contribute to the growth of the business. They were looking for potential partners who believed in the working model that the brand was developing.
The Knotty Ones raised 0.5 million EUR from VC Fund and business angles.
What were the keys to success?
Have a strong team, and a very clear vision for the business, that is ethical, sustainable, values-driven and at the same time very global. This set of qualities is always attractive to investors.
Share your thoughts and questions on this project!