Founders 50plus contributes to reducing poverty among the elderly, increases self-esteem among start-ups, changes the view of the social contribution of the older generation and permanently reduces costs for the state. Experienced consultants (50plus) help older people to recognize and mobilize their entrepreneurial potential, thereby changing the view of the older generation's contribution to society. In order to be able to scale the concept successfully, Ralf Sange decided on a social franchising concept. A fee is charged to franchisees on seminar sales.
A Mezzanine-financing model was used with conditional share in sales to provide flexibility through limiting the payments and keeps liquidity within the enterprise.
Between August 2013 and February 2014, orientation workshops and intensive workshops were held in Bremen with a total of 19 participants. An evaluation in February 2014 showed that 60% of the participants in the intensive workshop had founded an enterprise.
Of those who had founded:
- 55% male
- 45% female
- approx. 60% ALG I or ALG II recipients (ALG stands for Arbeitslosengeld, which refers to unemployment benefits)
The investment requirement was between EUR 2,000-15,000 per case.
The business set social key performance indicators:
In order to be able to successfully scale the concept, Ralf Sange opted for a social franchising concept. A fee is charged to the franchisees a fee is charged on the seminar sales.
Social entrepreneurs are advised to seek professional support, both for investment readiness (online tools, etc) and for financing itself.
Source: FASE Deutschland
Advanced Beginner, Competent
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